In early 2025, Redken brought its signature energy to London with an exclusive event featuring pop sensation and brand ambassador Sabrina Carpenter. The experience fused music, beauty, and high fashion, capturing the essence of Redken’s bold, expressive identity.

For the occasion, we developed a series of bespoke branded products that reflected Redken’s edgy aesthetic and Sabrina’s vibrant persona. From custom packaging to key event materials, each element was crafted to seamlessly integrate with the experience—underscoring a shared dedication to creativity and detail.

‍